Employer branding with real results: A. Hak Transport hired someone within a few weeks!
How do you find suitable staff for positions that have been hard to fill for months? In the logistics sector where talent is scarce, it sometimes seems as if the right candidates do not exist. But what if you rewrite the rules? What if you opt for a fresh, creative approach that makes your brand not only visible, but also unique? Discover here how employer branding is transformed by MLM Promotions from an abstract concept to concrete applicants and even hired people!
Services
employer branding
social advertising
videography
The challenge
The logistics sector is under pressure. Attracting qualified personnel is a constant challenge for companies. A. Hak Transport also encountered this. Working at A. Hak means being part of a growing, personal family business, where you make a difference every day with modern equipment. Traditional recruitment methods were not enough to fill positions such as truck driver and crane operator. There was a need for an approach that was both innovative and effective an approach that not only attracts high-quality applicants, but also makes a lasting impression.
So how do you differentiate yourself in a crowded market?
MLM Promotions has the answer: a smart and eye-catching employer branding campaign.
A smart strategy with character
MLM Promotions combined creativity and strategy to position A. Hak Transport as an employer. The secret? Telling the right story, through the right channels, at the right time.
Real employees, real stories
1
In a series of short, authentic videos, A.Hak employees gave an insight into their work. No polished corporate talk, but personal stories that emphasized the working atmosphere, growth opportunities and unique culture of A. Hak. This approach gave the target group exactly what they needed: an honest picture of what working at the family business A. Hak really means.
Platforms: TikTok and Facebook were chosen as the main platforms because of their enormous reach and targeted advertising possibilities. TikTok, in particular, gave A. Hak the opportunity to stand out to a younger, broader audience. At the same time, A. Hak has a great page on Facebook that has grown over the years with an engaged community. It is precisely this power that you should use.
2
Smart ads
The content was supported by targeted advertising on the following two platforms, among others:
Facebook: Targeting professionals in the logistics sector. TikTok: Two-pronged strategy to attract both younger talents open to a career in logistics and experienced professionals in the sector.
3
Organic success
What makes the campaign so far really special is the organic reach. One of the TikTok videos already achieved over 22,000 views in a few days without spending a single euro. This engagement showed that the videos are working.
The result? Instant success!
The campaign not only provided visibility for A. Hak Transport as an employer, but also direct results:
- Multiple applications within a few weeks.
- One candidate has now been hired for a difficult-to-fill position.
- TikTok: More than 22,000 organic views on 1 video. A. Hak Transport is alive in the market!
- Facebook: Excellent click-through rates and high ROI on ads.
- Positive reactions: The authentic, honest approach resulted in enthusiastic reactions from the community and far beyond. This promotes the position of A. Hak Transport as an attractive employer.
Why do MLM Promotions employer branding campaigns work?
- Authenticity wins: The power of the campaign was in its authenticity. By letting employees tell their own story, potential candidates felt directly addressed. It was personal, recognizable and credible.
- Off the beaten track: TikTok and Facebook may not be the first platforms that come to mind in the logistics sector, but we cannot stress enough that it is time to do things differently.
- Fast results: In a tight labor market, speed is key. Within a few weeks, there were measurable results.
We have been working with MLM Promotions for years. They have been given complete creative freedom to shape the campaign. Great! This way we are relieved of our worries and we have the desired result at A. Hak Transport.
Dennis Hak, A. Hak Transport
