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Rail-Flow creates buzz beyond borders with MLM Promotions

Rail-Flow reforms rail freight and intermodal transport industry with smarter, more efficient digital solutions. The Rail-Flow Platform is a unique blend of marketplaces and SaaS-solutions that streamline cooperation, enhance accessibility and boost efficiency across the rail sector. This drives a significant modal shift from road to rail. With Rail-Flow, rail freight and intermodal transport becomes accessible, efficient and sustainable, helping businesses meet their transport logistics goals while building a greener future.


When Rail-Flow began their search for a marketing partner, they weren’t just looking for any another agency to churn out content. They needed a structured partner. An agency who could handle the day-to-day digital marketing tasks while also helping them strategise, bring fresh ideas to the table and expand their brand’s reach.


“We were looking for structure and creativity,” Natascha Koch explained, Rail-Flow’s Marketing Manager. “You can go a little blind to opportunities when you’re working on things by yourself. We wanted an agency we could rely on daily so that we could focus on the bigger picture.” And that’s exactly what they found in MLM Promotions.


Never lost in translation

Despite being based in the Netherlands, MLM Promotions was no stranger to collaborating internationally. For Rail-Flow, a German-based company with customers across Europe, but a primary market in Germany, they have ambitions to grow further, this partnership felt natural.


“We’ve worked with Dutch agencies before, so there were no obstacles,” says Natascha. “Our company operates mostly in English, so the communication was generally easy. While I sometimes wish I could speak in German, it’s been a good challenge for me too!” This cross-border collaboration became even more fitting as Rail-Flow sought to establish itself outside its core market in Germany where they are currently already well known.




“Transport doesn’t stop at borders, and neither do we.”


Natascha Koch, Marketing Manager at Rail-Flow



Where structure meets creativity

From the start, MLM Promotions impressed Rail-Flow with a structured approach. The Trello board, which is often used, became the go-to tool for organising tasks and ideas. WhatsApp provided an easy way to handle quick updates. “I like how everything is clear and in one place. It makes collaborating so much easier,” says Natascha. “I feel like I can just drop some ideas, you run with them and turn them into some great.” The partnership also fostered creativity. “MLM Promotions has been instrumental in helping us to always create new ways to reach out to the right target group.”


Rail-Flow has seen steady progress since partnering with MLM Promotions. On LinkedIn, the company’s follower count continues to grow, thanks to consistent, engaging content. And the results aren’t just numbers. Natascha recalls a meeting with a major potential client: “They already knew who we were. They’d seen us on social media and were already informed, about what we have to offer. That was proof that our efforts are working.”


The tone of Rail-Flow’s communication has also evolved. While maintaining professionalism, both parties encouraged a more human and relatable approach, experimenting with humor and featuring team members in posts. “Personal posts seem to perform better in our market,” Natascha notes. "Finding the right balance between funny and professional content can be a challenge, but it's a learning curve for both of us as we navigate different styles of humor."

 

A sisterly bond

What truly sets this partnership apart is the connection Rail-Flow feels with MLM Promotions. For Natascha, it’s more than just a professional relationship between her and the MLM Promotions team. “If I had to describe you in one word, it would be sister,” she says with a smile. “The team is supportive, structured and always there to help. It’s really like working with family. Sometimes things are a little rough, but that’s part of the bond, you always know they’re on your side.”


This close connection has made communication easy and effective. Whether it’s brainstorming new ideas or planning the next quarter, MLM Promotions feels like a member of the Rail-Flow team. She also appreciates MLM Promotion’s persistence in pushing her for input when needed. “Sometimes I might be the bottleneck, but you do not have to be afraid to chase me. It keeps us all on track.”


 

“They’re open for new ideas, bring fresh perspectives and know how to connect with our audience.”


 

The worker bee of marketing

Talking about chasing… When asked what animal represents MLM Promotions, Natascha was a bit hesitant but followed het instinct: a bee. “For me, a bee is diligent and hardworking, always flying around to get things done.” It’s a fitting metaphor for an agency that is constantly innovating, adapting and working to help Rail-Flow succeed.


The decision to partner up with MLM Promotions has been a rewarding one. From the structured approach to the creative solutions, the agency has proven to be more than just a marketing agency, the team turned into a trusted partner. “I’d recommend the agency to other companies looking for a reliable and creative partner.” Together, MLM Promotions with Rail-Flow as their queen bee are proving that great marketing isn’t just about reaching an audience, it’s about building relationships, crossing borders and creating a lasting impact.




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