KDS Logistics

Categories

Lead generation

Project

SEA

Categories

Lead generation

Project

SEA

Het logo van kds logistics staat op een blauwe achtergrond.
Services

SEO & SEA


In a highly competitive market, visibility and a strong positioning are essential to continue growing. For over 30 years, KDS Logistics has been the specialist in ferry traffic between the United Kingdom and mainland Europe. The turbulent and impactful Brexit period emphasized the importance of knowledge and expertise in this sector. With the complexity of Brexit and the competitive market, it was crucial for KDS to improve online visibility.


The challenge was clear. How do you tackle this and what can you do to quickly achieve targeted findability and generate leads? To meet this challenge, MLM Promotions developed a tailor-made strategy. This is how we went about it:

KDS Logistics: A wave of qualified leads



Goodbye old-fashioned lead generation, hello integrated marketing and sales strategy.





1. Get found on relevant keywords

We conducted extensive research to identify high-performing keywords related to B2B ferry services, Brexit impact and UK-Europe transport. We optimised KDS’s texts with related keywords. This allowed the organisation to improve its online findability through better positions.

Een rij blauw-witte containers staat naast elkaar geparkeerd op een parkeerplaats.
Een zwart-wit tekening van een cirkel op een witte achtergrond.
“MLM Promotions has been our regular marketing partner for years. It is a team of creative thinkers who know exactly what works and what doesn’t. Very pleasant cooperation!”

Jeannette Terlouw, KDS Logistics

Een tekening van een cirkel op een witte achtergrond.

2. Target group determination: who are you writing the message for?

Working with MLM Promotions? Get ready for unsolicited advice that will make all the difference.

To maximize reach and relevance, we segmented based on specific interests and behaviors related to cross-border transportation. Through detailed segmentation, we were able to develop targeted messages that match individual needs and desires. As a result, we generated a higher level of engagement and response within our strategy.

3. Powerful Ads


Writing compelling ad copy is crucial to grabbing attention and generating clicks. In addition to highlighting KDS’s expertise, we focused on creating a sense of urgency and providing tangible benefits to potential customers. By using powerful words and professional calls to action, we were able to capture our audience’s attention and drive conversions.

4. Monitoring

During the campaign, we closely monitored performance indicators such as clicks, conversion rates and cost per conversion. The custom dashboard that we build for our clients allows us to refine the strategy in real time. Think about budget allocation for maximum effectiveness.

Does a custom dashboard sound like something for you? Click here.

The result?

  • Requests in your mailbox every week
  • Higher click-through rate
  • Lower cost per conversion

The results were and are transformative. By using strategic Google Ads campaigns, KDS Logistics significantly improved its online visibility. The website attracted a wave of qualified leads. This had the added benefit of cementing its reputation as a top-tier ferry specialist.


The success of the ongoing campaigns emphasizes the power of data-driven marketing strategies. But we have known that for a while. A website does not only serve as an online business card, but also works as a tool with proven functions and added value. Step away from old-fashioned lead generation and look at the possibilities of today and tomorrow. Spend your time as effectively as possible and let strategic growth marketing work to your advantage. MLM Promotions, the logistics marketing agency of the Netherlands, transforms your marketing and sales process within just a few weeks.

 

Also time for targeted, effective marketing by a team of real logistics marketers?

Contact us directly.